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Why promote


  1. The survey was commissioned by some individuals and in depth interviews were carried out by an independant research agency in April and May 2012.
  2. Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education.
  3. 92% of respondents where aged 25-44.

49% of senior marketers have increased spend on promotional merchandise since the last financial year

83% of senior plan to increase or maintain spend on promotional from this year to next

Merchandise is used because it targets customers effectively, ensutes brand messages last longer and creates loyalty.

66% of senior marketers purchase promotional products at least every three months

73% of buyers use merchandise at promotional events, and over three-fifths (63%) of buyers use it for brand awareness and re-branding

One of the most significant findings of the survey is that spend on promotional merchandise in 2012 is increasing or remaining stable in comparison to 2011 with 49% of respondents stating that their spend on promotional products has increased since the last financial year while, in addition 30% have maintained their budget. This positive intent is set to continue next year with 33% planning to increase spend from this year to next while a further 50% expect it to stay the same next year. The percentage spent on promotional items iwthin the marketing budget is also increasting overall or remaining stable, with 43% of respondents stating that it has increased and 36% that it has stayed the same.

The survey also showed that promotional merchandise is a frequent and regular purchase. With 33% stating that they made a purchase every month plus 33% buying every three months and 13% purchase it twice a year.

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